(This week’s post is adapted from “8 Ways to Improve Customer Satisfaction” by Ron Kaufman, author of the New York Times best selling book Uplifting Service.)

Want to improve customer satisfaction? Be sure you know the best ways to make it happen! Learn, how to improve improve customer satisfaction in just 4 simple ways.

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Here are four proven ways to improve customer satisfaction by finding out what they value, what they care about, and what they really want:

1. Ask them!

Whether in print, in person or over the phone, nothing is better than asking customers exactly what they want and how they want it. (Ask them what they don’t want, too!) Use feedback sheets, mail-back forms, comment cards, telephone scripts and more.

2. Study complaints and compliments.

Every message from a customer presents an opportunity to improve customer satisfaction. Compliments show you what to reinforce, while complaints point to new ideas and action steps for improvement.

3. Visit your customer’s site.

Go your customer’s physical location to see exactly how they put your products and services to use. See with your own eyes what works and what doesn’t, what gets used all the time and what gets left behind.

4. Go online to seek more feedback.

Find an Internet users group related to your industry or topic, then read the postings for new ideas and information. Actively participate in the discussions and follow up by e-mail to gain even deeper input and understanding.

What is your favorite technique to improve customer satisfaction?

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 Key Learning Point To Improve Customer Satisfaction

Before you invest time, money and effort to improve customer satisfaction make sure you know exactly what steps and actions to take!

Action Steps To Improve Customer Satisfaction

Improve customer satisfaction year-round with a robust program of connection and consultation. Your customers will appreciate the contact, your staff will learn from the information gathered, and your business will grow from the continuous, constructive communication.

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Copyright, Ron Kaufman. Used with permission. Ron Kaufman is the world’s leading educator and motivator for upgrading customer service and uplifting service culture. He is author of the bestselling “UP! Your Service” books and founder of UP! Your Service. To enjoy more customer service training and service culture articles, visit UpYourService.com.

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